Efficiency Test
lways a company keen to embrace publicity stunts and record attempts to improve and enhance the Shell brand – collaborations included motor rallying successes, providing explorers Shackleton and Scott with fuel, as well as providing Shell Spirit for pioneer aviator Bleriot’s 1907 cross channel flight – in 1927 Shell-Mex (the Shell Marketing Company had bought Anglo-Mexican Co Ltd in 1921) devised a trial ‘comparable in severity, with, say the International Six Days Trial. This included the abnormal engine, July 28) to prove the quality of its standard ‘Golden’ Shell Oil.
