Korean AirAn Asian champion delivers excellence in service

outh Korea’s position as one of Asia’s strongest economies, as well as its wide-ranging appeal to foreign leisure visitors, robust domestic travel demand, and large diaspora, have made its air transportation sector a major economic contributor. The industry adds gross value added of nearly $50bn to the Korean economy, supporting more than 830,000 jobs, according to the International Air Transport Association. The core sector alone, including airlines and their supply chains, is estimated to support around $30bn of GDP. Before the pandemic, more than 75 airlines operated in the country, serving upwards of 175 destinations, with nearly 750,000 landings and takeoffs a year. Some 183 flights connected to cities in the top ten countries by passenger numbers worldwide. IATA also rates South Korea highly for cost competitiveness in its