The Rise of China’s Domestic Cosmetics
Jul 28, 2022
2 minutes
By Jay Ian Birbeck
Copyedited by Elsbeth van Paridon
he rise of Chinese beauty (C-beauty) brands has surprised foreign companies, which have long dominated China’s cosmetic market. In only a few short years, Estée Lauder, P&G, Beiersdorf, and other large multinationals have lost significant market share to their Chinese competitors. Superior digital marketing, social commerce strategies, and national pride, have
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