Jane Kelly had always been an avid cookbook fan, with a collection numbering in the thousands. The problem only worsened when she started a cookbook sales company and found herself constantly exposed to the latest titles. But with the advent of Google, she found she was increasingly going online to seek dinner inspiration, rather than turning to her library. One day, she had a brainwave: wouldn’t it be great if she could Google her own cookbooks?
Jane turned to her New Zealand-based sister Fiona Nugent, who had a background in tech, and
