GET BACK TO BASICS
Improve Picture Quality
Picture mode
Each TV brand uses different categories, but Standard, Dynamic, Vivid and Movie are common. Choose Movie (or Cinema or similar). The picture will get immediately redder—and while that may seem disconcerting, it’s a good thing. Over a day or two, your eyes will adjust to the warmer display, which is better for watching movies, especially at nighttime. If, after a few days, the picture still isn’t to your liking, try another option. Standard is nice for daytime; Vivid works for a bright room. Learning the mode that is best for you and what you watch will help you relax and enjoy your TV time more.
BRIGHTNESS/CONTRAST
Brightness and contrast work together—the former adjusts dark tones; the latter handles whiter ones. When adjusting brightness, put something dark on the screen. For contrast, something set in daylight is best. Note that if you have a Sony TV, brightness is called Black Level.
COLOR
When you adjust the picture mode, color resets too, so you likely don’t need to fuss with this. If you feel you do, just make small changes. It’s probably all you need.
SHARPNESS
Another setting you may not need