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  • Beijing Review

    The Rise (And Fall?) Of Rural Influencers

    Jul 21, 2022 2 minutes
    Copyedited by Elsbeth van Paridon

    hina’s vast countryside has birthed a new generation of social media influencers, which is generating revenue for and promoting the development of villages. Outdoor cooking videos featuring wild ingredients and scant equipment are a genre of their own on Douyin, China’s TikTok. Sowing, harvesting, fishing, handcrafting, all these everyday countryside scenes are attracting tens of thousands of online

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