Live-Stream Marketing: A Rural Rags-to-Riches Story?
May 12, 2022
2 minutes
Copyedited by Elsbeth van Paridon
big agricultural country endowed with rich agrarian resources, China has a longstanding tradition of intensive cultivation as well as a huge rural population. But for many years, premium agricultural products were unable to sell in faraway provinces due to a lack of efficient marketing channels, preventing them from accessing a wider, urban clientele.
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