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  • Beijing Review

    The Food Trend

    Jul 21, 2022 4 minutes
    By Li Xiaoyang
    Copyedited by G.P. Wilson

    After queuing for nearly an hour, Zhu Jie, a teacher in her 20s in Chongqing, tried her first cup of Sexy Tea in June. The milk tea brand based in Changsha, Hunan Province, opened its first store in Chongqing that month. “Although queuing is tiring, it was worthwhile! It’s delicious,” Zhu said on her Moments, a social networking function of the super-app WeChat.

    Founded in 2014, Sexy Tea’s packaging and stores are decorated with ancient patterns, and its products make use of indigenous ingredients such as oolong tea and Chinese orchid flowers, which are attracting many young people.

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