LETTER FROM THE EDITOR-IN-CHIEF
Jul 23, 2022
2 minutes
(Aroon Purie)
WHILE TRADITION DOESN’T ALWAYS GET ALONG WITH change, a little bit of imagination and ingenuity can help the most venerable brands to stay fresh. Legendary watchmaker Patek Philippe had it down pat with its popular advertising campaign: “Begin your own tradition”. This gentle imperative nudges nostalgia while looking forward.
Omega and Swatch—sibling
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