3D World

On the virtual stage

Immersive technologies are changing the way digital content is created and experienced, whether for film, TV, commercials or new media content. Virtual, mixed and augmented reality are being used not only to create spectacular visuals, but also to aid production with cost and time efficiencies, to present more options for creativity, and to bring geographically diverse talent together in a digital world.

Volumetric capture is one of the most exciting new technologies on the map, the myriad uses of which we are just beginning to realise. By capturing a 3D video of a specific moment in time, directors and even viewers

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