Ed Sheeran's long-time creative director, Mark Cunniffe, commissioned us to create unique video content for a total of ten songs on the Mathematics Tour, and from the beginning we were determined to deliver consistent high quality across all of them, despite the different look of each track.
It's a very complex task to design content that works in-the-round, unless you choose to segment it and turn it into 2D screens again, which itself is counter-intuitive. This project was
