All together now: New UCLA NIL collective led by current and former Bruins
LOS ANGELES — Their name will be revered by those they inspire to wear the four letters. Their image will be enhanced by running a business as college students. Their likeness will be displayed on buttons worn to UCLA games, fellow athletes from their school gathering to cheer them on while getting paid. One year into the NIL era, the newest moneymaking endeavor to reach Westwood is rich in ...
LOS ANGELES — Their name will be revered by those they inspire to wear the four letters.
Their image will be enhanced by running a business as college students.
Their likeness will be displayed on buttons worn to UCLA games, fellow athletes from their school gathering to cheer them on while getting paid.
One year into the NIL era, the newest moneymaking endeavor to reach Westwood is rich in novelties. It will be run by Bruins athletes from every sport. They will make the decisions. They will raise the money. They will design the program centered on community outreach and fan engagement.
The athletes will profit by showing up to events, serving on an advisory board and fundraising. Show them the money, yes,
