Electric Dreams

Fiona Haser Bizony, the owner and creative mind behind Electric Daisy Flower Farm, laughs as she says: “If you’d told me 15 years ago, ‘You’re going to be growing flowers and doing floristry,’ I just wouldn’t have believed you!”

Fiona is one of many women – and it is mainly women – who have established small, independent flower farms in this country over the past decade or so. This increase is a response to the desire for more natural-looking arrangements that don’t have the air miles attached to more commercial bouquets. These are ‘slow flowers’ that are grown in tune with the British seasons and their vicissitudes: sun, wind, rain, frost and snow. They’re often organic, even if they are not certified so, and gathered by