The world of luxury watches can be bemusing to follow from afar, with its never-ending talk of hyped-up fashion collaborations, tourbillons and titanium at one end, and intense technical jargon at the other. It helps, I find, to consider everything on a spectrum from tradition to modernity: every watch brand is engaged in a constant dialogue with its past while fighting to stay relevant in a rapidly changing world.
Every watch brand is engaged in constant dialogue with its past while
