‘Every watch brand is engaged in constant dialogue with its past while fighting to stay relevant’
The world of luxury watches can be bemusing to follow from afar, with its never-ending talk of hyped-up fashion collaborations, tourbillons and titanium at one end, and intense technical jargon at the other. It helps, I find, to consider everything on a spectrum from tradition to modernity: every watch brand is engaged in a constant dialogue with its past while fighting to stay relevant in a
