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    Saudi Arabia is investing serious money in the games industry, and it’s making people uncomfortable

    Jul 11, 2022 2 minutes

    n January 2022, a company called Savvy Gaming Group purchased ESL – the most recognised brand in global esports – for US$1 billion. In June 2022, Savvy purchased an 8.1 percent stake in Embracer Group, a purchase that was also valued at around the $1 billion mark. Embracer is the rapidly growing Scandinavian holding company and.

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