NEW HORIZONS FOR PENSKE

‘The crucible of motorsport is where legends are forged’, or something along those lines, is an idiom often used to describe the intensity of drivers battling it out for the glory of being crowned champion in whatever discipline they are competing. What this expression doesn’t cover, but is also appropriate, is the white-hot heat of commercial interest which uses motorsport for a, very expensive, proving ground for products and/or brands.

Penske’s reach into motorsport spans multiple categories, disciplines and even continents but it’s this reach which seems to be the calling card of Roger Penske and a focus which sees Penske Australia making a big