Four top tips to buying authentic organic products

Demand for organic products is rapidly growing as Australians make conscious choices to improve their health and wellbeing while considering the long-term sustainability of the planet.

Last year, the Australian Organic Market Report uncovered one third of shoppers who had purchased an organic product during the previous year believed they had been misled by organic claims on the product packaging.

Without domestic regulation on the use of the word “organic” in Australia, consumers need to be increasingly vigilant to be sure what they