1967 Ford Fairlane Ranchero
If you’ve hung around the car scene long enough, you know it’s true: everything old is new again.
Case in point: More than a half-century after our feature ’67 Ford Fairlane Ranchero was built, Ford announced a unit-body-based hauler, with an integral bed and a lower-back-friendly load height, called… Maverick. (We know, Ranchero was soooo obvious, but whatever.) Something else about this new compact pickup was familiar too: the price. If you resist piling on options, the 2022 Maverick stickers for $21,490. Had you resisted piling on all of the amenities in ’67, you could’ve owned a Ranchero for about $2,400. Adjusted for inflation, that’s right around $21,000 in today’s dollars. Everything old is new again.
Judging from the production numbers, Ranchero buyers in the late 1960s were a cost-conscious bunch. In 1967, the priciest version, the 500/XL, accounted for just 1,881 of the 17,243 Fairlane Rancheros built — which makes examples like our fully
