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    BTS’ J-Hope accidentally gives Jack in the Box free marketing boost with new album

    J-Hope of BTS is releasing a solo album this month titled “Jack in the Box” — not to be confused with the fast-food chain of the same name. But hey, if a coincidental connection to one of the brightest stars in pop music helps sell a few extra hamburgers, who is Jack in the Box to complain? In that spirit, the company recently created a marketing campaign inspired by J-Hope’s record. According ...
    by Christi Carras, Los Angeles Times Jul 07, 2022 2 minutes
    South Korean K-pop boy band BTS member J-Hope poses for a photo session during a press conference on BTS new album "BE" in Seoul on Nov. 20, 2020.

    J-Hope of BTS is releasing a solo album this month titled “Jack in the Box” — not to be confused with the fast-food chain of the same name.

    But hey, if a coincidental connection to one of the brightest stars in pop music helps sell a few extra

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