IT is five o’clock on a Friday, and an immaculate-looking 110 is backing out of the workshop of IRB Developments. If you’ve just planned and built the Land Rover you’ve always dreamed of, in almost record time, where is the first drive of that new car going to be? For Chris McCormack, whose car this is, that first drive isn’t a tentative tootle around the block. Instead, he barely gets time to walk around the finished car before he has me jumping in the passenger seat, and we head 50 miles away into the countryside for this LRM cover shoot.
If you’re a social media user or recent show attendee, you’ll recognise Chris as the bubbly chap proudly demonstrating his latest products from ORE 4x4. He’s the man behind the Midlands-based Land Rover accessories company and its products, as well as ORE’s unusual resilience tests, like sitting on the wheel carrier, or hitting headlights with increasing sizes of hammer.
ORE started after Chris, messing around with Land Rovers, got frustrated with parts he’d bought being poorly made, arriving with no instructions, and
