PIERO FERR ARI A Royal Bloodline
Upon the death of his grandmother in 1965, an eager 20-year-old Piero Ferrari first joined the company of his birthright. His father, the marque’s legendary founder Enzo Ferrari, followed his beloved mother’s wish as written in her will and initiated Piero’s time in Maranello; famously decreeing that Piero start at the bottom and work his way up the various departments of the Scuderia and motorsports divisions.
Half a century later, Piero is now not only the marque’s Ambassador, but its Vice Chairman, with responsibility for Ferrari Classiche, the brand’s vaunted restoration program—making Piero the literal conduit bridging the classic era of Ferrari with the modern one. In that time the Italian businessman has also invested heavily in Piaggio Aero Engineering and yacht builders Ferretti Group, fortifying his regard not just on asphalt but in the air and sea as well.
“ENZO WAS AN EXTRAORDINARY MAN WITH A STRONG PERSONALITY AND HUGE CHARISMA”
In 1908 Alfredo Ferrari brought his 10-year-old son Enzo to his first motorsports competition. That day Enzo witnessed legends like 1907
