When Ian Rogers left his role as the chief digital officer of LVMH at the end of 2020 to join the crypto security firm Ledger, it seemed as radical a career shift as his decision to sign on with the largest luxury conglomerate in the world five years prior.
Back then, he had just helped launch Apple Music after building Beats, which the tech giant acquired in 2014. Instead of seeing it grow further, the American moved to Paris. He turned his attention to a very analog industry he knew little about, helping LVMH set a strategy for e-commerce, data management, and digital clienteling.
Rogers is the chief experience officer at Ledger, founded in Paris in 2014 as a hardware wallet for Bitcoin holders—essentially a high-tech thumb drive where users could store their digital cash and protect them from hacks and malware. Today, Ledger boasts that
