Tech company acquisitions almost always garner an audible gasp—and/or at least a snarky #hashtag assessment and/or upwardly trending meme—bemoaning the almost certain disconnected corporate-generated creative “intervention” that more often than not tends to dilute the power of brands we’ve come to love and depend on for our entertainment, informational, and/or personal values-related needs. (“CNN Minus,” anyone? Ach, we hardly knew ye…)
That said, an infusion of capital and other associated brandexpanding resources can sometimes better satellite radio service once the two competing companies joined forces, for example.
