VOGUE AUSTRALIA: Firstly, congratulations on launching Purely Byron. How did it come about?
ELSA PATAKY: “I love skincare, particularly with natural ingredients. I felt a connection with Byron and its natural beauty and discovered an incredible range of natural botanicals here. I met two amazing women who were really experts in skincare and teamed up with them, and we created the whole range. We’ve really tried to capture that essence of Byron, its vibe and its calm energy.”
VA: Have you always been passionate about skincare?
EP: “What I put on my skin, and what I eat – taking care of myself, inside and outside – has always been very important to
