Chicago Tribune

Three Floyds has grown markedly during the last 10 years. Does it still have the magic?

Ten years ago, Three Floyds beer rarely reached store shelves. With each weekly shipment, retailers stashed the beer in back, waiting for people to ask for it. Three Floyds beer reliably sold out, often in less than a day. Legend has it the most obsessed fans followed distribution trucks around town, waiting for the beer to be unloaded. People craved it, both for the extreme, inventive flavors ...
Dave Fireman moves fresh kegs of WarPigs beer down the line at Three Floyds Brewing in Munster, Indiana, on Thursday, May 19, 2022.

Ten years ago, Three Floyds beer rarely reached store shelves.

With each weekly shipment, retailers stashed the beer in back, waiting for people to ask for it. Three Floyds beer reliably sold out, often in less than a day. Legend has it the most obsessed fans followed distribution trucks around town, waiting for the beer to be unloaded. People craved it, both for the extreme, inventive flavors and the heavy-metal-meets-dystopian-comic-book ethos.

As one beer seller said at the time, “I’ve got 2,000 fresh beers on the shelves, and if someone can’t get Gumballhead, they’ll walk out without buying anything else.”

We chronicled the phenomenon in April 2012, when the brewery, housed in an unassuming Munster, Indiana, office park 30 miles south of downtown Chicago, seemed at the peak of its ascendance. Seventeen of its beers had garnered perfect scores on the RateBeer website, which led to Three Floyds being named the world’s best brewery five of the previous seven years.

Such praise was just a precursor, though, for what would become Three Floyds’ defining moment: Zombie Dust.

The pale ale, bottled for the first time in early 2012, ushered in a new era of consumer tastes by highlighting the bright fruitiness of the Citra hop, which played an outsize role in transforming pale ales and India pale ales from largely bitter and piney to more boldly fruity. It’s

You’re reading a preview, subscribe to read more.

More from Chicago Tribune

Chicago Tribune5 min readAmerican Government
House Democrats Advance November Ballot Questions Aimed At Driving Party Turnout
SPRINGFIELD — Illinois House Democrats approved legislation Wednesday aimed at boosting turnout by party faithful in the Nov. 5 election by offering voters nonbinding advisory questions on securing in vitro fertilization, protecting election workers
Chicago Tribune5 min read
Paul Sullivan: Don’t Forget Harry Caray’s Legacy With The White Sox — For Calling It Like It Is
CHICAGO — As Harry Caray’s Chicago Cubs career was celebrated Thursday with the 26th “Toast to Harry Caray” sponsored by his namesake restaurant, his legacy on the South Side continues to be overlooked by his former team. It makes sense that the rest
Chicago Tribune3 min read
Backed By State Incentives, Rivian To Invest $1.5 Billion To Build New R2 EV At Illinois Plant
Rivian’s decision to launch production of its second-generation electric vehicles in Normal, Illinois, rather than Georgia, will bring $1.5 billion in capital investment and hundreds of jobs to its central Illinois factory, the automaker and Gov. J.B

Related Books & Audiobooks