HOW FORMULA E HAS BOLSTERED JAGUAR’S RACING IMAGE
The present-day story of Jaguar’s sparky racing story in Formula E dates back to 2014 when an internal desire for the brand to embark on an international racing programme surfaced.
It all happened to coincide with the appointment of a new head of brand partnerships called James Barclay.
He arrived from a similar position at Bentley and had himself a deep passion for racing that led him to compete in the late 1990s and early 2000s
