Two Defender ads are banned
Two adverts for Land Rover Defenders have been banned after misleading customers that parking sensors would warn drivers of an approaching cliff edge.
Three Land Rover Defenders can be seen in the advert (a version of which is still available) going through a series of extreme off-road challenges, including backing the vehicles into a cliff edge parking spot. In response to the two viewers who complained to the Advertising Standards Authority (ASA) saying the adverts were misleading, in that the sensors would warn of objects behind the car, not an empty space, Jaguar Land Rover said wide shots of the vehicle ‘clearly showed it was reversing towards a boulder’.
