Profitability goes missing
May 26, 2022
4 minutes
STORY GRAHAM WITCOMB
A wonder of the modern world that most of us take for granted is how difficult it is to get lost anymore. At almost all times, you can pinpoint your location with your phone’s GPS.
Life360 is at the apex of what location data can do. Founded in 2007, the company provides a mobile app designed around the location-sharing needs of families – say, knowing when the kids get home from school or whether your teen was speeding when they borrowed the car.
The app is free and Life360 now has more than 36 million monthly active users, around two-thirds of whom are in
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