3 WAYS TO SPREAD THE WORD ABOUT WHAT YOUR SCHOOL OFFERS

SIGNAGE: Like the song says, “Signs, signs, everywhere are signs.” While having signs everywhere isn’t practical, your goal should be to have them where potential students are.

If you already have enough signs, they probably could stand to be freshened up. It’s something no school owner should neglect because signs are (almost) free advertising. Dojo owners with a high referral rate often have people walk in and say, “I saw your sign.” That happens because those school owners have signs that are effective. There are four types that most commercial schools use.

• Illuminated-can signs — These are the plastic facings that hang in front of business suites. If yours is faded or outdated, it’s time for