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    They came out of the 'cannabis closet' to help other Asian Americans to do the same

    Sysamone Phaphon and Eunice Kim grew up with very different approaches to cannabis. For Phaphon, 37, the Bay Area founder and chief executive of KhuenPhu, a CBD wellness brand based on Asian healing traditions, it's been part of her life for as long as she can remember. Her father grew it in the family garden right alongside lemongrass and chili peppers, and her mother used it as a cooking ...
    by Adam Tschorn, Los Angeles Times May 18, 2022 5 minutes
    A pot primer called "Modern Cannabis: A Beginner's Guide to Conscious Consumption" has been written in an effort to increase education and decrease stigmatization surrounding the plant.

    Sysamone Phaphon and Eunice Kim grew up with very different approaches to cannabis.

    For Phaphon, 37, the Bay Area founder and chief executive of KhuenPhu, a CBD wellness brand based on Asian healing traditions, it's been part of her life for as long as she can remember. Her father grew it in the family garden right alongside lemongrass and chili peppers, and her mother used it as a cooking herb ("especially in her pho broth," Phaphon says).

    Kim, 35, the L.A.-based founder and chief executive of the online cannabis education platform Hi/Vi, became acquainted with the properties of the plant much later in life, seeking it out just five years ago as a way of self-medicating for the anxiety and insomnia caused by "the hamster wheel" of professional life.

    But, as Asian Americans (Phaphon is of Lao, Thai and Cambodian heritage, Kim is of Korean descent) working in the cannabis space, they've encountered similar stigma

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