Macworld

It’s time for Apple to start thinking different again–and a little weird

Last week’s strange news tidbit: The full-size HomePod, that most recent of Apple’s perhaps misguided product choices, is going at a premium on the resale market after having been discontinued back in spring 2021. It’s odd but not inexplicable. As my colleague Jason Snell pointed out, the HomePod was a case of Apple making trade-offs that ultimately appealed only to a niche audience—but a niche audience that was very excited about it.

The lesson I take away from all this is that though the

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