est-selling author Seth Godin brings his marketing genius to bear on climate change in a new resource manual, . Slated for release June 21, it packs in assiduously sourced explainers, infographics, and to do the things that dramatically change the carbon equation, ” he says. “This is an opportunity for entrepreneurs, because the world is going to change.” Opportunity, that is, to build a business that creates demand for carbon-zero products and services. Meantime, here are five practical steps your company can take today. As the book reminds us, “It’s not too late.”
