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  • Women's Health Australia

    Your Activewear Has Been (Bio) Hacked

    May 08, 2022 5 minutes
    By Alex Davies

    $7.5 billion

    The global market for smart clothing is set to be worth around this much by 2026

    SOURCE: VALUATES REPORTS

    It started with hot yoga. When Billie Whitehouse moved from Sydney to New York at the end of 2013, a regular class became her antidote to the freezing Big Apple winter. But, with 50 or even 100 yogis in the room, she began to feel frustrated by the lack of personalised adjustments from the instructor. “I’d be like, ‘I wish I knew how to do this posture correctly’ or ‘I wish they’d come up and adjust me here’, ” Whitehouse says. This sparked her idea for Nadi X – a pair of yoga pants that guides your practice. Yes, we said pants. Welcome to the world of smart clothing, where your wardrobe works hard for your wellbeing.

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