SHIRT CIRCUIT
HOW DO you represent the people of an entire ocean region? That was the challenge facing the Moana Pasifika franchise when they began plotting their first season in Super Rugby. Based in Auckland but held up as a symbol for all of Pasifika and their diaspora of kin, what they wore out on the field had to speak to, and for, a vast array of people.
According to Moana chief executive Pelenato Sakalia, step one was deciding on a logo that represented the Pacific as well as symbols that bind peoples together. With the help of designer Phila Lagaluga, they settled on their badge. But then it was all about the jerseys.
“We assembled a number of people so that we had different perspectives,” Sakalia says. “Phila was a part of this. We had people like Sir Michael Jones. We had some young Pasifika students. Kevin Senio, our
