Overcome the fear of loss
Apr 28, 2022
2 minutes
Phil Slade
why do we undervalue opportunity? The answer is simple. What we can do about it, however, is a little more complex. W undervalue opportunity because our basic survival instinct is biased toward avoiding negative outcomes.
In the early 1970s, two psychologists, Daniel Kahneman and Amos Tversky, observed something peculiar while investigating people’s gambling behaviour. They were interested
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