Amazon Prime Video’s Business Model and Strategies
Amazon is among the largest and, undoubtedly, one of the most successful businesses in the world. In addition, Amazon continues to lead the e-commerce market in America and other parts of the world. Amazon’s revenue totalled 136 billion dollars in 2016, and the company now has a market capitalization of 470 billion dollars.
Furthermore, the rate of growth is exponentially high. Amazon.com debuted in the summer of 1995; ever since the company has grown to become the largest online retailer globally.
As of 2021, Amazon’s brand value is estimated to be $683 billion in US dollars, beating out Walmart, Ikea, and digital competitors Alibaba and eBay in terms of value.
The company has grown from a virtual bookshop to a behemoth of web-based products. It’s nearly impossible to find anything that Amazon will not sell these days. This and other factors have contributed to Amazon’s extraordinary growth. Amazon has a market capitalization of $1.605 trillion as of April 2022, which remains the most significant retail company in the United States in terms of sales.
Amazon Prime is one of the most innovative and revolutionary ventures of Amazon. It is giving tough competition to Netflix, HBO, and
