1 GIRL POWER
There was only one way to launch the kits for Women’s Euro 2022: by sending some models to a hotel and getting them to emulate the Spice Girls.
One brand did just that as they unveiled six shirts for the tournament, which begins on July 6 and ends 25 days later with the final at Wembley.
Adidas have made the kits for Germany, Belgium, Spain, Sweden and Northern Ireland, and revealed each of the home shirts on the staircase of the St Pancras Renaissance London Hotel – even adding in Belgium’s away jersey for good measure.
The location previously staged “an iconic moment of pop-culture female empowerment 26 years ago”, as the press release put it,. In it, the five gallivanted around the hotel at a party, while Victoria flirted with a Vernon Kay lookalike and a vicar.
