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  • FourFourTwo UK

    MEANWHILE IN…

    May 26, 2020 4 minutes

    1 “CAN WE HAVE OUR BALL BACK?”

    After the success of the Brazil airport advert before France 98, Nike had plenty more ideas up their sleeve for the noughties – and some were plain weird.

    The sportswear giants gathered the planet’s finest players for a cage football tournament ahead of the 2002 World Cup, then decided that there was only one team who could promote Euro 2004. They brought back Brazil, despite them not being in any way European...

    The Samba stars clashed with Portugal in a stadium concourse where Eric Cantona just happened to be hanging about, in the latest attempt to crowbar him into their ads (see ‘bemused man

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