hen the Frontier Drive-In debuted on May 14, 1955, more than 300 cars packed into its lot in the rural San Luis Valley. Whether initially drawn by opening night’s free admission or the opportunity to see Academy Award winner Edmond, many in the crowd returned. Like movie houses and drive-ins across the country, the Frontier became a cultural lifeline for local ranching and farming families—until cable TV put it out of business in 1985. Now, 37 years later, Mark Falcone, a Denver developer whose Continuum Partners helped revamp Union Station, hopes to make the Frontier an artistic force in the region once again.
