Female first
ululemon has taken its ‘women first’ approach to a whole new level by launching their first-ever range of performance footwear for ladies in 2022, while the men’s collection won’t drop until 2023. Instead of tailoring male or unisex models to women’s needs, Lululemon has spent four years researching and developing shoes from scratch that are specifically designed to work for the women’s anatomy. The Lululemon Blissfeel running shoe (£138; ), seen here on parasport athlete Kadenna Cox, promises bouncy take-offs and soft landings and comes in 10 colours. Keep
