As men’s fashion emerges from the pandemic, fashion shows are moving back to physical formats, and men’s style is moving away from sensible uniforms to celebrating individuality, artistry and craftsmanship. For instance, Zegna’s rebranding is a mark of the shift in mindset and Fendi has decided to emancipate men’s fashion from its staid conventions. These are signs that it’s time to have fun dressing up again.
PRADA
This summer, the Prada man is longing for the beach. For salt-scented air, sand between his brogues and the open ocean. Where Prada autumn/winter 2021 went long(john), Prada spring/summer 2022 went short shorts. Miuccia Prada and Raf Simons continue their
