The Atlantic

<em>SNL </em>Really Wants to Say Something About TikTok

The show’s repeated parodies of the video-sharing app might be viewed as attempts at currency. Instead, they come off a bit like jealousy.
Source: Will Heath / NBC

Each month, the average TikTok user watches about 24 hours of video. Considering that videos now top out at 10 minutes, that’s a bewildering amount of content and reach. TikTok hit 3 billion downloads in July 2021, becoming the first non-Facebook app to do so. As a global vehicle for a wellspring of DIY creators, it has saturated the cultural moment. knows this, and it keeps wanting to

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