How the outdoor community is supporting Ukraine

AT THE TIME OF WRITING, the war in Ukraine has driven around 10 million people from their homes, creating what UNHCR, the UN Refugee Agency, describes as “the fastest growing refugee crisis since World War II”. Millions more are living in cities heavily besieged by Russian troops.

Governments, businesses and individuals across the world have taken action on an unprecedented scale to isolate Russia and support Ukrainian refugees. So how has the outdoor community reacted to the crisis?

Brands in action

On 2 March, less than a week after the war began, the European Outdoor Group (EOG) issued a rallying statement: “As an outdoor industry association, we may not have the ability to influence military actions, but we can mobilise our members and the wider sector to aid the innocent civilians who are being affected by those actions,” it said. “Our industry specialises in the design,