“Almost all clothing is handmade, there’s just a different value placed on different hands,” says Ashiya Omundsen, founder of the made-to-order womenswear brand Par Moi. “Even most fast fashion is handmade, but there’s a pressure put on those hands to produce things quickly and that’s something that needs to change.”
Ashiya is part of a new wave of Instagram born, bespoke-lead designers who are fighting the traditional wasteful models of the industry. Par Moi, the brand’s website reads, “was born in defiance of fast fashion”.
After taking some time out of the industry following
