ALTERING BUSINESS GENETICS
One would be hard-pressed to find anyone who would describe the rear quarters of the BMW X5 as “cramped.” It’s positively spacious, in fact. But in China, where legroom matters most, the regular model just won’t do. So, in response to the world’s largest market and its demands, the Bavarian carmaker decided to make a change.
On March 31, BMW launched its X5 midsize luxury SUV, joining a bevy of Chinaonly long-wheelbase BMWs. Its launch also marked the model’s first time ever to be wholly made in China.
According to the company, the X5 has been among its best-selling models worldwide since its debut
