he world doesn’t need another candle brand,” people told Abigail Cook Stone, a former art buyer for Ralph Lauren. But Cook Stone disagreed. She was an avid candle consumer, and she’d looked high and low for one that was aesthetically exciting, smelled more like vine-covered pergolas and minty cocktails than motel bathrooms, and was sold at a price that she and her friends could afford. As far as she
How the Heck Do You Sell Scent Online?
Apr 12, 2022
2 minutes
You’re reading a preview, subscribe to read more.
Start your free 30 days