What is… SMAC?
Apr 10, 2022
3 minutes
This is another of those marketing buzzwords, right?
Yes – but it’s more than that. SMAC stands for Social, Mobile, Analytics and Cloud, and to be fair it certainly does tick the boxes for a LinkedIn search term. Before consigning the phrase to the buzzword bin, though, it’s worth taking a moment to consider what it encapsulates. The combination of Social, Mobile, Analytics and Cloud constitutes a broad manifesto for interacting with your users and collecting data that
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