THE BIG PICTURE MAN
Telling Gen-X parents you’re going to be a social media influencer these days is tantamount to them telling their boomer parents in the 1990s that they’re off to join a rock band. The pressure is tripled if you’re the only child of Malaysian parents who moved from Ipoh to Singapore to give their son better prospects, and you’ve just been accepted into Nanyang Technological University to study aerospace engineering.
No shocker, then, that it took more than a year for Lee Yik Keat—known to his millions-strong following on Instagram and TikTok as @yk—to get their backing. Even then, they only agreed to letting him have a year to
