CREATING EXPERIENCES YOUR CUSTOMERS LOVE
Jun 25, 2020
3 minutes
We know, and you know customer experience (CX) is hot in the business world right now. Viewed as a vital ingredient to commercial success, organisations are scrambling to build the capability and resources needed to effectively practice it. Few are succeeding in shaping exceptional customer experiences, often opting to focus on incrementalism. The reasons for this are multi-faceted, layered and complex.
Great customer experiences are born from an organisation’s vision and culture and often built over time - unless of course you’re a new disruptive start-up where legacy systems, culture and structures don’t hold you back. Great
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